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British Motor Museum awarded a VisitEngland Gold Accolade for the 2nd Year

The British Motor Museum has been awarded a VisitEngland Gold Accolade, the highest quality accolade available to British attractions. The accolade is only awarded to a small percentage of venues each year as part of the Visitor Attraction Quality Scheme and is testament to the continued high standards achieved at the British Motor Museum since its relaunch in February 2016. 

The Visitor Attraction Quality Scheme is managed by VisitEngland and, through its network of regional assessors, boasts an incredible reputation for instigating, modifying and shaping change to the customer experience at visitor attractions across England. The Museum was ‘mystery shopped’ by an assessor and was graded in areas such as; visitor arrival, quality of displays, cleanliness and catering, as well as customer care and staff knowledge. To be in contention for a Gold accolade attractions need an overall percentage score of at least 87%, which the Museum was delighted to exceed.

Julie Tew, Managing Director at the British Motor Museum said “We are extremely proud to have been awarded the top accolade for the 2nd year in a row. The team work exceptionally hard in delivering a first class visitor experience. It’s great to see their hard work, high standards and commitment to excellence recognised by this accolade from VisitEngland.”

The Museum can also report a busy start to half term and its ‘Star Car’ themed family activities.