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UK / East / Norfolk

‘In Event of Moon Disaster’: What Is Truth? season at The Sainsbury Centre

Sainsbury Centre, University of East Anglia, Norfolk Road, Norwich, NR4 7TJ

17th February - 4th August

The programme kicks off with an Emmy Award-winning interactive experience that is a deep dive into misinformation and conspiracy.

Inspired by the title of a speech prepared for President Nixon in case the mission met with a catastrophe, ‘In Event of Moon Disaster’ is an immersive experience which recreates a 1960s living room, screening the speech which was made using ‘deepfake’ technology. By artists Halsey Burgund and Francesca Panetta.

 

Using AI to tell an alternative history, the show brings to light how an event as influential as the 1969 Apollo 11 moon landing could be manipulated, and how doubt can be cast on even the most well-known of facts.

Despite the United States´s space race rival at the time not even raising any doubts, a YouGov poll from 2019 found 16% of the British public believe the moon landing most likely never happened.

It remains one of the most famous conspiracy theories in the world, and one aspect that has been caught up in the theory is a prepared speech by President Nixon that was to be given in case the mission ended in catastrophic failure. The speech, titled ‘In event of moon disaster’, was of course never delivered, but now visitors to the Sainsbury Centre will be able to experience it like never before.

American new media artist Halsey Burgund (b.1973) and British digital artist Francesca Panetta (b.1977) have reconstructed the speech with the use of state-of-the-art deepfake technology. Played back on a vintage television like the ones that carried the moon-landing broadcast to 1960s living rooms around the world, the installation will highlight the media that are used to either build or destroy trust.

Both artists draw on their expertise in technology and creative fields, with Burgund being Creative Technologist-in-Residence at the MIT Open Documentary Lab and Panetta as Director of the Storytelling Institute at the University of the Arts, London.

The artists said: “By using the most advanced techniques available, creating a video using both synthetic visuals and synthetic audio (a “complete deepfake”), we aim to show where this technology is heading – and what some of the key consequences might be.” In Event of Moon Disaster is an MIT Centre for Advanced Virtuality production. The work won an Emmy Award for Interactive Media Documentary in 2021.

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Opening Times

Tuesday - Friday

9.00 - 18.00 (exhibitions open 9.30am)

Saturday - Sunday

10.00 - 17.00

Closed Mondays, including bank holidays

Prices

Our Universal Ticket grants access to the permanent collection, lower and mezzanine galleries, and Sculpture Park. Tickets operate on a ‘Pay If and What You Can’ basis.

Facilities

Café

Car Parking

Picnic Site

Baby Changing

Disabled Access

Toilets

Other things to do nearby

28th Mar 10:00am - 4:00pm

Super Saturday at World Horse Welfare Hall Farm

Join us for a fun packed day, meet the ponies & join in our activities including groom a pony and tractor/trailer rides.

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17th Mar 10:00am - 4:00pm

Super Sunday at World Horse Welfare Hall Farm

Join us for a fun packed day, meet the ponies & join in our activities including groom a pony and tractor/trailer rides.

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10th Apr 10:00am - 4:00pm

Wacky Wednesday at World Horse Welfare Hall Farm

Join us for a fun packed day, meet the ponies & join in our activities including groom a pony and tractor/trailer rides.

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3rd Apr 10:00am - 4:00pm

Wacky Wednesday at World Horse Welfare Hall Farm

Join us for a fun packed day, meet the ponies & join in our activities including groom a pony and tractor/trailer rides.

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World Horse Welfare Hall Farm

Come along for a great value for money day out. We have over 100 horses & ponies undergoing rehabilitation on the farm.

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17th Feb - 4th Aug

‘Liquid Gender’: What Is Truth? season at The Sainsbury Centre

In an exploration of the relationship between gender expression and identity, with a focus on pre-colonial traditions, the Sainsbury Centre will present works by a myriad of internationally acclaimed artists, including new work, UK premieres and new acquisitions.

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24th Feb - 4th Aug

‘Jeffrey Gibson: no simple word for time’: What Is The Truth? season at The Sainsbury Centre

In his first ever UK solo exhibition, American artist Jeffrey Gibson (b.1972) will create a new site-specific installation for the Sainsbury Centre.

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18th May - 20th Oct

‘The Camera Never Lies – Challenging images through The Incite Project’: What Is Truth? season at The Sainsbury Centre

Re-evaluating some of the most iconic images of the past 100 years will be an exhibition dedicated to the impact and influence photography has had on shaping – and in some cases misdirecting – the narrative of major global events.

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Sainsbury Centre

The Sainsbury Centre is a genre-defying art museum with world-class collections and a unique perspective on how art can foster cultural dialogue and exchange.

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